Microsoft who acquired Nokia in last year has decided to wipe out the brand name of ‘Nokia’ from their phones by replacing it with ‘Microsoft Lumia’. Microsoft made the announcement via their Facebook page of France. Nokia France’s Twitter account posted the link of the same. Microsoft then confirmed to The Verge of its rebranding in other countries too. Lumia 730 and 830 are believed to be the last two devices and perhaps the last ones to carry the Nokia name. Thus, putting an end to the very much trusted brand which used to be every ones favorite some years back.
When Apple launched back in 2007, Apple iOS kept itself exclusive to iPhones whereas Samsung, HTC, LG, etc adapted to the Android platform leaving back their own platforms. To make them more appealing to the consumer they competed on various specs and smart features and they continue to do so, thus managing to stay in the race. Sadly, Nokia failed to do so. Nokia, too could have stayed in the race if they would have adapted to Android and not stayed with Symbian. This could have prevented its downfall. Nokia has long been criticised for choosing Windows as their OS over Android, which many believe led to the slump in its global market share. Slowly in countries like India, Nokia phones were just used as spare phones, in case the primary phone isn’t working or its battery runs out.
It’s worth pointing out that Nokia still exists as a brand and a separate company based in Finland that focuses on location based services including HERE maps, and network equipment. Under the rules of the acquisition contract, Nokia had agreed to carry the Nokia brand till the end of 2015.
The iPhone Help
The iPhone Help